How to stop being a cookie monster

Dr. David Kessler once led the attack on addictive tobacco for the government. Now he’s training his guns on what he calls “conditioned hypereating.”
Hypereaters used to be called cookie monsters. They have trouble stopping at one piece of chocolate, one scoop of ice cream, one sweet roll; one of anything to eat they know they shouldn’t.
“The food industry has figured out what works. They know what drives people to keep on eating,” Kessler told The Associated Press. “It’s the next great public health campaign, of changing how we view food, and the food industry has to be part of it.”
While cynics will complain that Dr. Kessler’s theory is just another attempt to put the blame for obesity on someone or something other than the fat folk themselves, he also agrees that overeaters must take responsibility and “basically retrain their brains to resist the lure” of foods layered and loaded with combinations of fat, sugar and salt.
On the practical side, Dr. Kessler’s campaign may result in convincing food merchants, including restaurants, to do a better job of informing the public about their products. Restaurants may be persuaded to reduce portion sizes and include calorie counts on menu items, and cut back on the food elements that encourage gluttony.
Dr. Kessler, who once was head of the Food and Drug Administration, is putting his findings in a book to be published next week. In it he says overeaters must train themselves to avoid tempting sweets and fat foods and tells them how.
The how-to advice surely will be the most useful part of his study. Cookie monsters already know they have a problem. If the good doc can help them solve it, his book should be a bestseller.

— Emerson Lynn, jr.